Meet George

Certified Professional Coach
Energy Leadership Index™ Master Practitioner
Associate Certified Coach (ACC), International Coach Federation
Results System™ Licensed Practitioner

With 32 years of municipal fire, pre-hospital emergency health care and disaster management experience, 26 years as a Chief Officer, George now provides executive level coaching to individuals, groups and teams to refine their abilities, tap into the high energy within and get the results they are looking for. He is dedicated to assisting others reach their personal and professional goals.

Clients include international transportation executives, municipal chief officers and professional small business owners.

George is a Certified Professional Coach trained in both Core Energy Leadership at IPEC (The Institute of Professional Excellence in Coaching) and the Results System at Thought/Action. He is also certified at the command and general staff level of the National Incident Management System and as a fire prevention and code enforcement official has great insight with government and regulated industries. Additionally, George’s 32 plus years as an EMT and Paramedic help him connect to clients in health care or with health related issues.

George has led local and regional teams, both private nonprofit and public safety and has served on regional and national policy/standards committees. George’s leadership has been recognized by the Boys and Girls Clubs of America, The International Association of Fire Chiefs and The Commonwealth of Massachusetts. George is an Eagle Scout.  George continues to represent the Governor of Massachusetts on the Northeast Forest Fire Protection Compact (a collaborative of the New England States, New York and 3 Canadian Providences).

For fun, George looks to the outdoors. He’s been spotted gardening, hiking, canoeing, camping or playing “serious” badminton with any of his 6 children.

George Loan Baker

George Loan Baker




George is an exceptional gentleman with the unique ability to both inspire confidence and motivate you to excellence. George spent a career developing men and women to respond quickly to threats and opportunities, to save lives and make a community confident in his ability to lead. As a coach George brings passion, energy, empathy and the excitement necessary to help others navigate through challenges and personal growth. I highly recommend working with George and the innerOvation team as you enhance your leadership skills and navigate life’s winding trails.

Mike Braham

Senior Vice President, Magellan Health/Federal

I had the pleasure of working George last year at the Northern Virginia Leadership Development Institute for Company and Command Fire Officers. Although we had never worked together before, George was tremendously flexible and accommodating in working collaboratively to ensure that the students received the best educational experience available. His more than 30 years of experience leveraged for the benefit of the student learning experience was unmatched! Beyond being tremendously smart with a wealth of experience, he is just a nice guy. I would strongly encourage anyone seeking professional services to use George.

Matthew Tobia

Assistant Chief Support Services & Volunteer Administration

With George on my team I thrive. Why? Because with George I get both the character of the man that he is, as well as the man that is the character that he is! This guy can light up a room. We laugh, we share our life experiences, and we plan, plan, plan for where we’re going next. I have never had a month where my investment in coaching time didn’t pay off in multiples of increased productivity. By investing that time in myself, I am so much better for my clients. Everything is better in all aspects of my life when I take the time to honestly assess it all and be accountable to my coach. I am proud and fortunate to have George on my team, and you will be too!

Steven Innis

CPA / Divorce Mediator / CDFA (Certified Divorce Financial Analyst)

George has worked with three of my employees and the results have been fantastic. He works to bring out the best in them and their performance has soared since they began. I recommend George and his service for any employee you think needs a little extra coaching to fulfill their potential.

Craig Bentley

Senior Vice President of Operations , Cape Air